DigitalDistinctions™ By Viracon Offers Virtually Unlimited Glass Design Possibilities

High-Resolution Digital Printing Solution Removes the Limitations of Screen Printing

Publish Date: Friday, November 30, 2012

OWATONNA, MN…Viracon announces the latest addition to their decorative glass portfolio. DigitalDistinctions™ is a digital printing solution that enables a building designer to insert their artistic expressions into a glass façade.

Combining the durability of ceramic inks with the versatility of digital printing, DigitalDistinctions provides one proven solution for all glass-printing applications. It enables a vast selection of colors to be applied to a single lite of glass, and is highly customizable to high-resolution images, patterns, text, textures, dots and lines – just to name a few.

DigitalDistinctions offers supreme predictability, repeatability and ceramic ink durability, with the added benefits of UV resistance, transparency and scratch resistance. In addition, Viracon’s solar control coatings can be applied directly over the digital image – a turnkey competency for which Viracon is well-known.

“This new technology allows architects and designers to see every building as a blank canvas,” says Kevin Anez, Director of Marketing and Product Management. “We look forward to leveraging our experience with glass to bring their artistic visions to life.”

In terms of overall building performance, DigitalDistinctions enhances the functionality of glass by optimizing light diffusion and transmission, energy efficiency, solar control and the support of carbon emission reduction.

DigitalDistinctions offers the unique ability to customize individual glass lites, each with its own design, color scheme and ability to fit a variety of glass systems. It can be combined with clear or tinted glass substrates as well as with high-performance coatings. Similar to its continuing silk-screen technology, Viracon can provide customized, distinct imagery and the essential solar control performance on the most appropriate glass surface.

About Viracon, Inc.

Viracon is based in Owatonna, Minnesota, and has facilities in Statesboro, Georgia, St. George, Utah and Nazaré Paulista, Brazil. Viracon produces high-performance glass products, including tempered, laminated, insulating, silk-screened and high-performance coatings, for North American and international markets. The company is a subsidiary of Apogee Enterprises, Inc. (NASDAQ: APOG). Apogee, headquartered in Minneapolis, is a leader in technologies involving the design and development of value-added glass products and services. For more information, visit www.viracon.com.

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