Everlast® Line of Advanced Composite Siding to be Led By Industry Veteran, Mark Lipsius
Game-Changing Product for the Siding Market Ready for Formal Introduction
OAKMONT, PA (October 13, 2016) – Chelsea Building Products, Inc. has assigned its Business Development Manager, Mark Lipsius, to oversee its recently-purchased Everlast® Advanced Composite Siding business. Lipsius will continue to serve as Business Development Manager for all specialty products – a title he has held since April 2015. He boasts 30 years in the building industry, with proven leadership in distribution, sales, and marketing.
Lipsius will be responsible for developing the Everlast® brand, building a sales team and a distribution base, and implementing sales, marketing, and distribution strategies. Chelsea Building Products is calling on his experience to bring Everlast® to market and expand its business.
“I started my career in the siding business, and I am thrilled to be back to lead the efforts for this game-changing product,” says Lipsius. Prior to joining Chelsea Building Products, Mark held leadership positions at several recognized brands in building products industry. “Everlast® is a true feat of material science, a breakthrough in luxury premium siding that I can’t wait to introduce to a market that has been looking for a solution like this for many years. Not to mention, it boasts more than eight years of proven performance in the market.”
Everlast® Advanced Composite Siding is produced from a proprietary composition of inorganic minerals, polymeric resins, and acrylic colorants, providing strength, durability and ease of installation without sacrificing performance or attractive curb appeal. Everlast® is light, easy to cut, and easy to install. The siding is available with Everlast® color-matched trim made from the same material as the siding, but is compatible with many other trim accessories on the market. Everlast®’s unique material composition cannot absorb or retain water, and its molecularly composited UV-stable acrylic colorants eliminate any need for future painting or caulking.
Last month, Chelsea Building Products announced its acquisition of the assets for Everlast® Advanced Composite Siding, including the brand and full distribution rights from American Builders and Contractors Supply Co., Inc. (“ABC Supply”).
“Mark has been an invaluable asset to our company,” says Gary Hartman, Vice President of Sales & Marketing for Chelsea Building Products. “With the introduction of Everlast® under the Chelsea line of products, we’ll draw on Mark’s expertise to support this exciting and rapidly-growing business.”
Since 1975, Chelsea Building Products, Inc. has been designing and extruding PVC and composite profiles for the building materials market. From its headquarters in Oakmont, PA, Chelsea Building Products is an integrated manufacturer providing product design, material development, extrusion tooling technology and finished product to manufacturers and distributors throughout North America.
Since 1975, Chelsea Building Products, Inc. has been designing and extruding PVC and composite profiles for the building materials market. From its headquarters in Oakmont, PA, Chelsea Building Products is an integrated manufacturer providing product design, material development, extrusion tooling technology and finished product to manufacturers and distributors throughout North America.